06.08.15
Marula Pure Beauty Oil, which has an established a fully integrated supply chain from natural resource to finished product, providing economic opportunities to thousands of rural African women at Fair Trade wages, has grown its network of Marula nut harvesters from 4,000 in 2014 to 7,500 as of May 2015.
The Marula Oil products range are part of ROK Stars PLC, co-founded by John Paul DeJoria and Jonathan Kendrick, with a mandate to 'Build The Mega-Brands of Tomorrow, Today.'
"We take our Fair Trade mission very seriously," said co-founder, Jonathan Kendrick. "Marula Pure Beauty Oil totally stands apart from its peers in this regard, as well as in the ultimate quality and purity of our finished product. As our business grows, so does the economic advantage that is shared in the communities who are working to harvest the Marula nuts, while being able to maintain their long-held traditions and way of life."
The company is also proud to help protect biodiversity by engaging with the national departments of forestry to help communities plant indigenous trees and protect these sensitive areas by restricting "slash and burn agriculture."
For more information on ethical sourcing and biodiversity, read “Inconspicuous Consumption” in the June issue of Happi.
The Marula Oil products range are part of ROK Stars PLC, co-founded by John Paul DeJoria and Jonathan Kendrick, with a mandate to 'Build The Mega-Brands of Tomorrow, Today.'
"We take our Fair Trade mission very seriously," said co-founder, Jonathan Kendrick. "Marula Pure Beauty Oil totally stands apart from its peers in this regard, as well as in the ultimate quality and purity of our finished product. As our business grows, so does the economic advantage that is shared in the communities who are working to harvest the Marula nuts, while being able to maintain their long-held traditions and way of life."
The company is also proud to help protect biodiversity by engaging with the national departments of forestry to help communities plant indigenous trees and protect these sensitive areas by restricting "slash and burn agriculture."
For more information on ethical sourcing and biodiversity, read “Inconspicuous Consumption” in the June issue of Happi.