06.16.15
After an extensive search, the much-anticipated revelation of who will be the new driving force to guide Joico’s professional cutting and hairstyling vision has been revealed—Jeremy Davies-Barbala, Joico’s new international creative director.
With a background from the school of Sassoon, which Jeremy joined in 2002 later becoming creative director for both UK and US staff training programs, he also lead their Sloane Street, London flagship salon, until in 2010 coming stateside to be at the forefront of creative direction for Sassoon academies and salons. Apart from London, he has developed a strong client base in Los Angeles, and has created looks for icons like fashion designer Mary Quant and cult actress Rose McGowan, among others.
With a background from the school of Sassoon, which Jeremy joined in 2002 later becoming creative director for both UK and US staff training programs, he also lead their Sloane Street, London flagship salon, until in 2010 coming stateside to be at the forefront of creative direction for Sassoon academies and salons. Apart from London, he has developed a strong client base in Los Angeles, and has created looks for icons like fashion designer Mary Quant and cult actress Rose McGowan, among others.