07.02.15
Beiersdorf has published its Sustainability Review 2014, updating its progress regarding its "We care.“ sustainability strategy that was adopted three years ago.
According to Inken Hollmann-Peters, vice president corporate communications and sustainability, the firm has cut its CO2-emissions per product sold by 48%—already exceededing its “Planet-commitment for 2020 by 18 percentage points.”
In other areas, the search for more sustainable solutions led to surprising results. In the field of products, LCA was conducted in order to investigate a product’s environmental impact - including raw materials, production processes, as well as transport, product application and disposal. And in contrast to prior expectations, an analysis of the Nivea Face Care range revealed that plastic jars appears to be more environmentally friendly than the previously used glass jars. By switching the whole Nivea Face Care range to plastic jars, the packaging's greenhouse gas potential can be cut by at least 15%.
Currently 12% of Beiersdorf’s annual sales are achieved by products with significantly reduced environmental impact. By 2020, the firmaims to raise that share by up to 50%.
According to Inken Hollmann-Peters, vice president corporate communications and sustainability, the firm has cut its CO2-emissions per product sold by 48%—already exceededing its “Planet-commitment for 2020 by 18 percentage points.”
In other areas, the search for more sustainable solutions led to surprising results. In the field of products, LCA was conducted in order to investigate a product’s environmental impact - including raw materials, production processes, as well as transport, product application and disposal. And in contrast to prior expectations, an analysis of the Nivea Face Care range revealed that plastic jars appears to be more environmentally friendly than the previously used glass jars. By switching the whole Nivea Face Care range to plastic jars, the packaging's greenhouse gas potential can be cut by at least 15%.
Currently 12% of Beiersdorf’s annual sales are achieved by products with significantly reduced environmental impact. By 2020, the firmaims to raise that share by up to 50%.