07.20.15
Macadamia Professional hired Stephenie Staton as global director of channel marketing. She is responsible for leading the strategy and execution of all channel marketing activities including promotions, sales support materials, presentations and trade shows for the distributor, national account and international channels.
Staton brings over 19 years’ experience in marketing and sales from Tigi with a proven record of accomplishments in planning and leading comprehensive marketing strategies across direct, distributor, national account and international channels. She has strong expertise in directing the creation of marketing tools and promotional packaging which has led to success in creating growth in target markets and with key customers.
In other news, Macadamia Professional recently tapped Sonya Raubeson to join the sales team as regional business development manager for the East. Sheis responsible for working with distributors, participating in sales meetings, booking and executing education, working with distributor principals and helping to build awareness of the brand in her market.
Raubeson brings over 15 years of experience in the professional beauty industry. Most recently, she worked at Keratin Complex, starting as national education director and departing as senior business development manager.
Staton brings over 19 years’ experience in marketing and sales from Tigi with a proven record of accomplishments in planning and leading comprehensive marketing strategies across direct, distributor, national account and international channels. She has strong expertise in directing the creation of marketing tools and promotional packaging which has led to success in creating growth in target markets and with key customers.
In other news, Macadamia Professional recently tapped Sonya Raubeson to join the sales team as regional business development manager for the East. Sheis responsible for working with distributors, participating in sales meetings, booking and executing education, working with distributor principals and helping to build awareness of the brand in her market.
Raubeson brings over 15 years of experience in the professional beauty industry. Most recently, she worked at Keratin Complex, starting as national education director and departing as senior business development manager.