08.06.15
VariBlend will open a global call for entries for the first annual VariBlend Formulation Challenge. The entry period commences Sept. 1 and runs through Dec. 1. Award winners will be announced January 30, 2016. The expert judging panel will include members of the international formulator and Brand Innovation Manager communities. Prize money totals $10,000, with $7,500 going to the first-place winner and $2,500 for the runner-up.
According to Robert Brands, VariBlend president and CEO, the 2015 VariBlend Formulation Challenge is designed to spark the creativity of skin care product developers, as it underscores the tremendous market potential for the dual dispensing category.
“We are convinced that the next big opportunities in skin care product development are with dual dispensing and our VariBlend Formulation Challenge will help prove our point,” said Brands. “Skin care formulations are more complex than ever, using actives and preservative-free ingredients. In this product development environment, our dual dispensing platform, which delivers efficacy, functionality, convenience and enhanced ergonomics, will showcase entrant ingenuity.”
Open to manufacturers, contract packagers and formulators, the inaugural VariBlend program challenges entrants to devise a skin care product using the company’s 40mm dual dispenser. This opens up possibilities in four product concept areas: A/B, Variable, 50/50, and the increasingly popular “regimen” type product that deliver a different multi-element formula ratio over time.
For further information, email 2015Challenge@VariBlend.com.
According to Robert Brands, VariBlend president and CEO, the 2015 VariBlend Formulation Challenge is designed to spark the creativity of skin care product developers, as it underscores the tremendous market potential for the dual dispensing category.
“We are convinced that the next big opportunities in skin care product development are with dual dispensing and our VariBlend Formulation Challenge will help prove our point,” said Brands. “Skin care formulations are more complex than ever, using actives and preservative-free ingredients. In this product development environment, our dual dispensing platform, which delivers efficacy, functionality, convenience and enhanced ergonomics, will showcase entrant ingenuity.”
Open to manufacturers, contract packagers and formulators, the inaugural VariBlend program challenges entrants to devise a skin care product using the company’s 40mm dual dispenser. This opens up possibilities in four product concept areas: A/B, Variable, 50/50, and the increasingly popular “regimen” type product that deliver a different multi-element formula ratio over time.
For further information, email 2015Challenge@VariBlend.com.