08.10.15
Deflatgate is yesterday's news when it comes to the National Football League. The biggest battle in 2015 won't be between Tom Brady and Roger Goodell; no, it'll be the showdown between Old Spice Pitchmen Terry Crews and Isaiah Mustafa.
Procter & Gamble has developed an Old Spice campaign between the two that will last throughout the 2015 season.
P&G created the commercials with Wieden + Kennedy, a Portland-based ad agency.The campaign focuses on three of the most popular Old Spice scents: Timber, Swagger and Bearglove, which are available in as deodorant, body wash, body spray, bar soap, and 2-in-1 shampoo and conditioner.
Crews portrays Bearglove Man, who “exudes power and worldliness and speaks with authority.” Mustafa fills the role of Swagger Man, who “can act on his feet and is smooth with the ladies.” Also played by Mustafa is Timber Man, “the guy who is a lumberjack at heart” and “enjoys the fresh scent of nature as well as the thrill of competition.”
P&G said the intent was to show Old Spice offers “different scents for different kinds of gents.” Guys are urged to make a “Smellmitment” to their favorite Old Spice scent.
Procter & Gamble has developed an Old Spice campaign between the two that will last throughout the 2015 season.
P&G created the commercials with Wieden + Kennedy, a Portland-based ad agency.The campaign focuses on three of the most popular Old Spice scents: Timber, Swagger and Bearglove, which are available in as deodorant, body wash, body spray, bar soap, and 2-in-1 shampoo and conditioner.
Crews portrays Bearglove Man, who “exudes power and worldliness and speaks with authority.” Mustafa fills the role of Swagger Man, who “can act on his feet and is smooth with the ladies.” Also played by Mustafa is Timber Man, “the guy who is a lumberjack at heart” and “enjoys the fresh scent of nature as well as the thrill of competition.”
P&G said the intent was to show Old Spice offers “different scents for different kinds of gents.” Guys are urged to make a “Smellmitment” to their favorite Old Spice scent.