08.11.15
International brand design agency bluemarlin has created a new visual identity for Batiste, a topselling dry shampoo brand in the UK. According to the company, the reinvigorated identity guides the visual expression for all of Batiste’s product pillars as they evolve their range of dry shampoos and extend the brand into styling products.
The updated design takes Batiste’s distinctive patterns to the next level by adding an element of discovery, provoking loyal and new consumers alike to take a second look.
Cherries reveal themselves to be bold red lips. Pink flamingos become martini glasses while lotus flowers bloom into swans. This cheeky design convention unites the range as each variant playfully offers a different visual game.
Batiste’s new styling range also has discovery elements layered within the colorful and lively tendrils of hair. A lion roars at his tamer on the Smooth It Frizz Tamer and hot air balloons rise on the Oomph My Locks XXL Volume Spray. The brandmark has also been boldly re-crafted with a capital “B.”
The updated design takes Batiste’s distinctive patterns to the next level by adding an element of discovery, provoking loyal and new consumers alike to take a second look.
Cherries reveal themselves to be bold red lips. Pink flamingos become martini glasses while lotus flowers bloom into swans. This cheeky design convention unites the range as each variant playfully offers a different visual game.
Batiste’s new styling range also has discovery elements layered within the colorful and lively tendrils of hair. A lion roars at his tamer on the Smooth It Frizz Tamer and hot air balloons rise on the Oomph My Locks XXL Volume Spray. The brandmark has also been boldly re-crafted with a capital “B.”