08.25.15
Through its continued partnership with amfAR, the Foundation for AIDS Research, the sixth annual Kiehl's LifeRide for amfAR is officially the most successful fundraising ride yet, raising a total of $263,000.
For the first time, Kiehl's and amfAR partnered with CrowdRise to allow riders to engage in social fundraising, which allowed even those not along the LifeRide route to join the ride by visiting CrowdRise.com/LifeRide2015 and donating to the celebrity rider of their choice.
To make this first even bigger, amfAR donors agreed to match these CrowdRise gifts dollar for dollar, meaning that the $47,724 the riders raised during LifeRide was doubled to an impressive $95,448. This donation is in addition to the $150,000 Kiehl's already pledged to raise for amfAR throughout the ride. The ride's top fundraisers included their thoughts on this momentous year below:
"Each year that we embark on LifeRide, we aim to raise more noise, awareness and funds for amfAR than the previous years. This year, through CrowdRise and matched donations, we were able to far exceed funds raised on any other ride," said Chris Salgardo, Kiehl's USA president. "I'm so proud of all the riders' efforts to raise more money than we ever have before to help make AIDS history."
Beyond CrowdRise, Kiehl's customers donated $7,000 in conjunction with purchases. Kiehl's retail partners Dillard's and Niemen Marcus also fundraised for amfAR on their own to present surprise checks of $10,000 and $1,500 respectively.
This display of ambition and generosity brought the total raised on LifeRide 6 to more than $263,000, according to Kiehl’s, which is part of the L’Oréal stable.
For the first time, Kiehl's and amfAR partnered with CrowdRise to allow riders to engage in social fundraising, which allowed even those not along the LifeRide route to join the ride by visiting CrowdRise.com/LifeRide2015 and donating to the celebrity rider of their choice.
To make this first even bigger, amfAR donors agreed to match these CrowdRise gifts dollar for dollar, meaning that the $47,724 the riders raised during LifeRide was doubled to an impressive $95,448. This donation is in addition to the $150,000 Kiehl's already pledged to raise for amfAR throughout the ride. The ride's top fundraisers included their thoughts on this momentous year below:
"Each year that we embark on LifeRide, we aim to raise more noise, awareness and funds for amfAR than the previous years. This year, through CrowdRise and matched donations, we were able to far exceed funds raised on any other ride," said Chris Salgardo, Kiehl's USA president. "I'm so proud of all the riders' efforts to raise more money than we ever have before to help make AIDS history."
Beyond CrowdRise, Kiehl's customers donated $7,000 in conjunction with purchases. Kiehl's retail partners Dillard's and Niemen Marcus also fundraised for amfAR on their own to present surprise checks of $10,000 and $1,500 respectively.
This display of ambition and generosity brought the total raised on LifeRide 6 to more than $263,000, according to Kiehl’s, which is part of the L’Oréal stable.