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By Made Beautiful Ready for Launch

August 27, 2015

New all-textures hair care line debuts at Sally next month.

By Made Beautiful, a new  all-textures hair care company, is set to launch at Sally Beauty Supply and sallybeauty.com on Sept.1.
 
The first line, called True, is formulated with shea butter, honey, coconut and mango. The range is said to address the most common concerns for every hair type – straight 1B/C, wavy 2C, curly 3A/B, curly coily 3C, and coily 4B/C. Products are free of sulfates and parabens.
 
Other ranges will be introduced in 2016, according to the Atlanta-based company.
 
For the launch, the firm is hosting the #mytruestoryvideo Instagram contest with tagged posts that finish the statement "I remain true by […]"
 
In addition, By Made Beautiful has launched a partnership with Girl Be Heard, a non-profit theatre company that brings global issues affecting girls center stage by empowering young women to tell their stories. 

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