The first line, called True, is formulated with shea butter, honey, coconut and mango. The range is said to address the most common concerns for every hair type – straight 1B/C, wavy 2C, curly 3A/B, curly coily 3C, and coily 4B/C. Products are free of sulfates and parabens.
Other ranges will be introduced in 2016, according to the Atlanta-based company.
For the launch, the firm is hosting the #mytruestoryvideo Instagram contest with tagged posts that finish the statement "I remain true by […]"
In addition, By Made Beautiful has launched a partnership with Girl Be Heard, a non-profit theatre company that brings global issues affecting girls center stage by empowering young women to tell their stories.