09.24.15
Supergoop! has launched Project Black Dot, a new education and activism platform with the goal to end the epidemic of skin cancer and improve skin health in the US. The announcement was made by Wimbledon Champion and Supergoop! Co-Owner Maria Sharapova and Supergoop! Founder & CEO Holly Thaggard.
"Each year there are more new cases of skin cancer than breast, prostate, lung and colon cancer combined...and yet, skin cancer is one of the most preventable of cancers," said Thaggard. "While summer season and event based suncare is a practice that is on the rise, people are less engaged in every day, year-round suncare habits. It's this incidental, unprotected exposure to UV rays over the course of a lifetime that creates much of the cumulative damage that leads to skin cancer. Our goal at Supergoop! is for sun protection to be as recognized as a healthy habit as the need for women to get mammograms or even more simply to teach your child to wear a seat belt or brush her teeth. With Project Black Dot, Maria and I are excited to share our passion and help ignite the important conversation about skin cancer prevention while providing simple, convenient tools to help Americans embrace healthy sun protection habits."
The Project Black Dot platform, which will unveil multiple initiatives throughout the coming year, will kick off today with "Project 1: Permission," calling attention to current regulations on sunscreen in schools. This initiative will put the power into the hands of parents and schools by providing a simple, sunscreen permission slip which gives children the ability to use and apply sunscreen at school with the goal of obtaining 100,000 signed sunscreen permission slips.
Kicking off on September 23rd, (the first day of fall---a time that sunscreen is often put away for the "season"), this first project shines a much needed light on current regulations on sunscreen in schools. The Surgeon General recently declared skin cancer a national health concern and pointed to sunburns during childhood as a clear risk factor for skin cancer later in life. However, the FDA regulates sunscreen as an over the counter drug (OTC), and as a result, 47 states currently restrict public school children from openly carrying and applying sunscreen at school without a signed permission slip. Supergoop! is calling on parents to sign their children's permission slips and start the dialogue around sunscreen use in school. The goal of Project 1: Permission is to send 100,000 sun safe students to school with signed sunscreen permission slips.
For more information, please visit: www.ProjectBlackDot.org
"Each year there are more new cases of skin cancer than breast, prostate, lung and colon cancer combined...and yet, skin cancer is one of the most preventable of cancers," said Thaggard. "While summer season and event based suncare is a practice that is on the rise, people are less engaged in every day, year-round suncare habits. It's this incidental, unprotected exposure to UV rays over the course of a lifetime that creates much of the cumulative damage that leads to skin cancer. Our goal at Supergoop! is for sun protection to be as recognized as a healthy habit as the need for women to get mammograms or even more simply to teach your child to wear a seat belt or brush her teeth. With Project Black Dot, Maria and I are excited to share our passion and help ignite the important conversation about skin cancer prevention while providing simple, convenient tools to help Americans embrace healthy sun protection habits."
The Project Black Dot platform, which will unveil multiple initiatives throughout the coming year, will kick off today with "Project 1: Permission," calling attention to current regulations on sunscreen in schools. This initiative will put the power into the hands of parents and schools by providing a simple, sunscreen permission slip which gives children the ability to use and apply sunscreen at school with the goal of obtaining 100,000 signed sunscreen permission slips.
Kicking off on September 23rd, (the first day of fall---a time that sunscreen is often put away for the "season"), this first project shines a much needed light on current regulations on sunscreen in schools. The Surgeon General recently declared skin cancer a national health concern and pointed to sunburns during childhood as a clear risk factor for skin cancer later in life. However, the FDA regulates sunscreen as an over the counter drug (OTC), and as a result, 47 states currently restrict public school children from openly carrying and applying sunscreen at school without a signed permission slip. Supergoop! is calling on parents to sign their children's permission slips and start the dialogue around sunscreen use in school. The goal of Project 1: Permission is to send 100,000 sun safe students to school with signed sunscreen permission slips.
For more information, please visit: www.ProjectBlackDot.org