"Nordstrom has always had an eye on what's next in beauty and fashion by offering their customers an unsurpassed shopping experience," said RCM Managing Partner Barry Shields. "Partnering with such an iconic retailer was a natural next step for our brand. We are committed to surprising customers with products that are on-trend, while providing the essentials for the ultimate at home gel manicure experience."
After its launch in 2011, RCM quickly made its mark on the nail category and has become a trusted brand for all nail care needs among consumers, professionals, and celebrities. With a commitment to providing women the tools necessary to create a flawless, salon-quality gel manicure at home, the brand continually launches cutting-edge technology and nail shades inspired by the runway and celebrities.
The Red Carpet Manicure Gel Polish System contains everything needed for a professional salon-quality gel manicure at home. Red Carpet Manicure LED Lights (available in PRO Salon :30 and :45 second versions) are a safe way to efficiently cure RCM Structure Base Coat, LED Gel Polish and Brilliance Top Coat and provide the highest-gloss shine with up to 21 day wear.
To promote the Nordstrom and Nordstrom.com launch, RCM will offer in-store Beauty Advisor training and ongoing social media support.