10.08.15
International Flavors & Fragrances Inc. and tech start up Vapor Communications will collaborate to advance the future of digital scent, the companies announced, by combining certain Vapor software and hardware scent platform with IFF scent technology and expertise. The firms expect the alliance to bring mobile scent experiences to consumers.
Powering Vapor Communications’ technology is something called oNotes, a software platform for scent communication that permits the integration of scent into electronics. oChip is a scent cartridge that embeds in electronic devices, clothing, furniture and other objects to deliver personal scent experiences much as an audio headset delivers sound.
"We believe the future of scent is in the digital world,” said Nicolas Mirzayantz, group president fragrances, IFF, “so digital scent technology is a component of our Vision 2020 strategy. The technologies developed by Vapor Communications will play an important role in our larger digital scent journey and build on IFF’s legacy of pioneering firsts."
Over the next six months, IFF and Vapor will work closely on the creation of consumer offerings that will leverage the versatility of the oNotes platform and IFF’s consumer insights and fragrance expertise. The products resulting from this partnership will offer consumers greater control over the scent in their immediate environment, the firms said in a press statement.
Plans are currently underway for the first consumer product from IFF and Vapor in the first half of 2016.
"We are thrilled to partner with IFF, a global leader in fragrance technology and vision, to bring our technology to consumers around the world,” said David Edwards, founder and CEO, Vapor Communications. “With the experience and depth of IFF, and the technology of Vapor Communications, we intend to bring the power of scent to digital communications.”
Vapor Communications is a Cambridge, MA-based sensorial delivery company founded by David Edwards, Rachel Field and technology entrepreneur Don Zereski.
Powering Vapor Communications’ technology is something called oNotes, a software platform for scent communication that permits the integration of scent into electronics. oChip is a scent cartridge that embeds in electronic devices, clothing, furniture and other objects to deliver personal scent experiences much as an audio headset delivers sound.
"We believe the future of scent is in the digital world,” said Nicolas Mirzayantz, group president fragrances, IFF, “so digital scent technology is a component of our Vision 2020 strategy. The technologies developed by Vapor Communications will play an important role in our larger digital scent journey and build on IFF’s legacy of pioneering firsts."
Over the next six months, IFF and Vapor will work closely on the creation of consumer offerings that will leverage the versatility of the oNotes platform and IFF’s consumer insights and fragrance expertise. The products resulting from this partnership will offer consumers greater control over the scent in their immediate environment, the firms said in a press statement.
Plans are currently underway for the first consumer product from IFF and Vapor in the first half of 2016.
"We are thrilled to partner with IFF, a global leader in fragrance technology and vision, to bring our technology to consumers around the world,” said David Edwards, founder and CEO, Vapor Communications. “With the experience and depth of IFF, and the technology of Vapor Communications, we intend to bring the power of scent to digital communications.”
Vapor Communications is a Cambridge, MA-based sensorial delivery company founded by David Edwards, Rachel Field and technology entrepreneur Don Zereski.