11.11.15
With his American Idol days numbered, TV personality Ryan Seacrest has already lined up his next gig—and it could be music to cosmetic raw material suppliers' ears. Seacrest has teamed up with Beverly Hills dermatologist Harold Lancer to launch a men's skin care line in late 2016. For more than 30 years, Lancer has been a trusted source for effective skin care solutions and his practice is said to be a celebrated beauty destination for global patients and celebrity clientele alike, including Seacrest.
Both men recognize and understand the growing demand for quality men's products that deliver serious results. While the line will utilize the very principles of Lancer's renowned Lancer Method, the new offerings will feature entirely original formulas that expertly navigate the specific skin care needs of men today.
"Over the years at my practice, I've seen an evolution in how men care about and for their skin," said Lancer. "There is undoubtedly more of a consciousness within this demographic and a clear shift to more diligent maintenance. Men are more discerning about their regular grooming habits and products. Realizing this and their specific skincare priorities, it became more apparent we needed a targeted, effective line to address this category."
"It's no secret that guys are increasingly embracing the benefits and value of grooming, as well as openly talking about it," added Seacrest. "I've always credited Dr. Lancer with my own efforts to maintain a youthful appearance, leveraging his skincare regimen. So, when we talked about potentially launching this business together, it makes sense on every level."
To Tracey Sameyah, CEO of Lancer Skincare, LLC, there was never a doubt the Lancer franchise would eventually include a men's range.
"We don't believe any brand in this space is currently able to straddle male-centric skincare, cutting innovation and appeal to successfully address the male consumer of today. However, we strongly believe that the partnership between Dr. Lancer and Ryan is truly unlike any other. Backed by Dr. Lancer's solid foundation as a world-renowned dermatologist, and Ryan's incredible global reach, their vision for this emerging segment will be a game changer for the men's grooming industry."
Both men recognize and understand the growing demand for quality men's products that deliver serious results. While the line will utilize the very principles of Lancer's renowned Lancer Method, the new offerings will feature entirely original formulas that expertly navigate the specific skin care needs of men today.
"Over the years at my practice, I've seen an evolution in how men care about and for their skin," said Lancer. "There is undoubtedly more of a consciousness within this demographic and a clear shift to more diligent maintenance. Men are more discerning about their regular grooming habits and products. Realizing this and their specific skincare priorities, it became more apparent we needed a targeted, effective line to address this category."
"It's no secret that guys are increasingly embracing the benefits and value of grooming, as well as openly talking about it," added Seacrest. "I've always credited Dr. Lancer with my own efforts to maintain a youthful appearance, leveraging his skincare regimen. So, when we talked about potentially launching this business together, it makes sense on every level."
To Tracey Sameyah, CEO of Lancer Skincare, LLC, there was never a doubt the Lancer franchise would eventually include a men's range.
"We don't believe any brand in this space is currently able to straddle male-centric skincare, cutting innovation and appeal to successfully address the male consumer of today. However, we strongly believe that the partnership between Dr. Lancer and Ryan is truly unlike any other. Backed by Dr. Lancer's solid foundation as a world-renowned dermatologist, and Ryan's incredible global reach, their vision for this emerging segment will be a game changer for the men's grooming industry."