11.11.15
After conducting a nationwide survey with ORC International and using data collected from the Bureau of Labor Statistics, O'Keeffe's will embark on a tour of the US this winter to celebrate the "Hardest Working Cities" in America. Kicking off Dec. 2 in New York City and running through Dec. 24, the company’s "Hard Working Hands" sampling mobile tour will visit several of the top voted hardest working cities including Philadelphia, Pittsburgh and Cincinnati.
The tour is part of an initiative to pay tribute to working men and women in America. Police stations, firehouses, construction sites and outdoor festivals are a few of the stops that will be visited as the van travels across the country.
"These hard working people keep America going. They deserve to be celebrated and we are excited to hit the road to thank them personally. Our products are formulated to help them take care of their hard working hands, and we are proud to be part of their everyday lives," said Deb Kaylor, O'Keeffe's marketing director.
In addition, the top voted cities will be presented a 'Hardest Working City' plaque from O'Keeffe's.
The tour is part of an initiative to pay tribute to working men and women in America. Police stations, firehouses, construction sites and outdoor festivals are a few of the stops that will be visited as the van travels across the country.
"These hard working people keep America going. They deserve to be celebrated and we are excited to hit the road to thank them personally. Our products are formulated to help them take care of their hard working hands, and we are proud to be part of their everyday lives," said Deb Kaylor, O'Keeffe's marketing director.
In addition, the top voted cities will be presented a 'Hardest Working City' plaque from O'Keeffe's.