11.19.15
Available globally in February 2016, Calvin Klein is set to debut its second scent for both genders, ck2.
Camillo Pane, Executive Vice President, Category Development, introduced the fragrance as “a new gender-free fragrance that celebrates the endless possibilities of modern connections between two people. We are targeting a new generation that values authenticity and fluidity in their everyday lives, and ck2 encapsulates this in every facet of the brand, whether via the scent, packaging, or campaign creative.”
ck2 is billed as a dual-faceted scent that balances the urban with the natural and fresh that begins with the unexpected combination of wasabi, mandarin and violet leaf. Wet cobblestones and concrete accords are mixed with orris root and rose absolute and placed on the woody base of vetiver, sandalwood and incense.
In an effort to reinterpret minimalism, the thick glass cylindrical bottle is set in a clear base that allows the fragrance to be viewed either upside down or right side up. The minimalist design continues on the outside packaging, which is simply a drawing of the bottle inside.
The ck2 advertising campaign was shot by photographer Ryan McGinley.
Camillo Pane, Executive Vice President, Category Development, introduced the fragrance as “a new gender-free fragrance that celebrates the endless possibilities of modern connections between two people. We are targeting a new generation that values authenticity and fluidity in their everyday lives, and ck2 encapsulates this in every facet of the brand, whether via the scent, packaging, or campaign creative.”
ck2 is billed as a dual-faceted scent that balances the urban with the natural and fresh that begins with the unexpected combination of wasabi, mandarin and violet leaf. Wet cobblestones and concrete accords are mixed with orris root and rose absolute and placed on the woody base of vetiver, sandalwood and incense.
In an effort to reinterpret minimalism, the thick glass cylindrical bottle is set in a clear base that allows the fragrance to be viewed either upside down or right side up. The minimalist design continues on the outside packaging, which is simply a drawing of the bottle inside.
The ck2 advertising campaign was shot by photographer Ryan McGinley.