01.06.16
Old Spice is rolling out the new “Hardest Working Collection” product line, offering what it contends are the most powerful Old Spice anti-perspirants and body washes. The collection consists of new Odor Blocker and Sweat Defense anti-perspirant/deodorants and Dirt Destroyer body wash
In addition, Old Spice is teaming up with Tough Mudder as the official Men’s Body Wash and Anti-Perspirant/Deodorant Partner. The partnership with Tough Mudder includes sponsorship of a co-branded obstacle Mud Mile 2.0 and presentation of post-event rinse stations and changing areas, plus distribution of Hardest Working Collection and Old Spice Hair product to participants at all U.S. 2016 events. Visit ToughMudder.com for the list of event dates and locations.
And is always expcted in the AP/deo category, the http://ww.pg.com brand and ad agency Wieden+Kennedy (Portland) have created a fun marketing campaign with a new brand character called the Legendary Man. Two television commercials are currently available on the brand’s Facebook (Facebook.com/OldSpice) and YouTube (YouTube.com/OldSpice) pages, with their national television debut scheduled for NFL Wild Card Weekend.
In addition, Old Spice is teaming up with Tough Mudder as the official Men’s Body Wash and Anti-Perspirant/Deodorant Partner. The partnership with Tough Mudder includes sponsorship of a co-branded obstacle Mud Mile 2.0 and presentation of post-event rinse stations and changing areas, plus distribution of Hardest Working Collection and Old Spice Hair product to participants at all U.S. 2016 events. Visit ToughMudder.com for the list of event dates and locations.
And is always expcted in the AP/deo category, the http://ww.pg.com brand and ad agency Wieden+Kennedy (Portland) have created a fun marketing campaign with a new brand character called the Legendary Man. Two television commercials are currently available on the brand’s Facebook (Facebook.com/OldSpice) and YouTube (YouTube.com/OldSpice) pages, with their national television debut scheduled for NFL Wild Card Weekend.