01.08.16
Gillette is teaming up with NFL offensive linemen John Urschel of the Baltimore Ravens, Trent Williams of the Washington Redskins, and Rodger Saffold of the St. Louis Rams to spotlight these protectors of the gridiron in the lead-up to Super Bowl 50 in the San Francisco Bay Area. Linemen are the unsung heroes who shield and protect every play and the face of the football team, according to the P&G brand—a fitting tie-in for the Gillette Fusion ProShield razor, which has new cartridge that features lubrication before and after the blades to shield faces from irritation.
Throughout the NFL Playoffs, Gillette will champion these offensive linemen and the protection they provide by shifting the spotlight and finally giving them the chance to dance – literally – by inviting them to submit a signature dance video on Twitter. The NFL players have already showcased their very own #ShieldMove dance—Urschel’s “Awkwardly Sensual Uh Uh”, Williams’ “The Wall”, and Saffold’s “Forcefield”.
Between now and Jan. 23, Gillette is invitin the public to share short videos of their own signature #ShieldMove, and as videos are submitted online, Urschel, Williams, and Saffold will be selecting some of their favorites to review, retweet, and name live on Twitter.
The new Gillette Fusion ProShield razor will be widely available for mass purchase through retail stores across the country and Gillette Shave Club starting later this month.
Throughout the NFL Playoffs, Gillette will champion these offensive linemen and the protection they provide by shifting the spotlight and finally giving them the chance to dance – literally – by inviting them to submit a signature dance video on Twitter. The NFL players have already showcased their very own #ShieldMove dance—Urschel’s “Awkwardly Sensual Uh Uh”, Williams’ “The Wall”, and Saffold’s “Forcefield”.
Between now and Jan. 23, Gillette is invitin the public to share short videos of their own signature #ShieldMove, and as videos are submitted online, Urschel, Williams, and Saffold will be selecting some of their favorites to review, retweet, and name live on Twitter.
The new Gillette Fusion ProShield razor will be widely available for mass purchase through retail stores across the country and Gillette Shave Club starting later this month.