01.14.16
Millennials like their makeup; and some like lots of it. That tidbit comes from Tabs Group, an analytics firm that found younger and older millennials are heavy cosmetics buyers; i.e., those who purchase more than 10 types of products a year. For example, 44% of 18- to 24-year-olds were heavy cosmetics buyers, along with 40% of 25- to 34-year-olds.
Of course, older ladies like their lipstick as well. Nearly a third of 35-to-44-year-olds were heavy cosmetics buyers, and consumers ages 65 to 74 were heavier cosmetics buyers than 55- to 64-year-olds. TABS found that makeup mavens have moolah, too. Among consumers who made $125,000 or more 39% were heavy buyers of cosmetics. And 31% of those making $100,000 to $124,000 were heavy cosmetics buyers, too.
Of course, older ladies like their lipstick as well. Nearly a third of 35-to-44-year-olds were heavy cosmetics buyers, and consumers ages 65 to 74 were heavier cosmetics buyers than 55- to 64-year-olds. TABS found that makeup mavens have moolah, too. Among consumers who made $125,000 or more 39% were heavy buyers of cosmetics. And 31% of those making $100,000 to $124,000 were heavy cosmetics buyers, too.