02.03.16
Consumers are more sedentary than ever, yet loading up on athletic wear, too. With that in mind, in April, Procter & Gamble is rolling out Tide + Downy Odor Defense Collection in North America. According to P&G CFO Jon Moeller, 70% of consumers wear athletic gear multiple times each week. The collection includes Tide Pods 4 in 1 Odor Defense, Tide Odor Rescue with Febreze Odor Defense laundry booster and Downy Fresh Protect with Febreze Odor Defense beads.
“This regimen promises to eliminate odors from the fast-growing market of ath-leisure clothes people are wearing far beyond the gym,” Moeller told analysts.
The Odor Defense Collection's formula relies on enzymes and surfactants to eliminate odors.
“This regimen promises to eliminate odors from the fast-growing market of ath-leisure clothes people are wearing far beyond the gym,” Moeller told analysts.
The Odor Defense Collection's formula relies on enzymes and surfactants to eliminate odors.