02.03.16
The beauty industry has been growing at a rapid and consistent pace for the last few years, but what is happening below the surface, at the category level, is changing considerably, noted Karen Grant, global beauty industry analyst, The NPD Group.
The US prestige beauty industry reached $16 billion in 2015, a 7% increase over 2014 sales, according to global information company The NPD Group, Inc. Makeup experienced the healthiest sales growth (13%), while the fragrance category outperformed skin care for the first time; fragrance dollars grew by 4% and skin care by 3%, found the report.
The growth in prestige face makeup is accelerating, driven largely by concealer and other face products including primers and contour, highlighting and sculpting kits – in line with the contouring and strobing trends which came to life in 2015. Looking at fragrance, growth in juices outperformed the overall fragrance market in 2015, and home ancillaries such as candles have also performed well.
The US prestige beauty industry reached $16 billion in 2015, a 7% increase over 2014 sales, according to global information company The NPD Group, Inc. Makeup experienced the healthiest sales growth (13%), while the fragrance category outperformed skin care for the first time; fragrance dollars grew by 4% and skin care by 3%, found the report.
The growth in prestige face makeup is accelerating, driven largely by concealer and other face products including primers and contour, highlighting and sculpting kits – in line with the contouring and strobing trends which came to life in 2015. Looking at fragrance, growth in juices outperformed the overall fragrance market in 2015, and home ancillaries such as candles have also performed well.