02.08.16
Clorox’s Fresh Step brand is debuting a new product that pairs its litter with Procter & Gamble’s Febreze, marking the first cat litter brand to harness the P&G technology.
New Fresh Step with the power of Febreze provides long-lasting 10-day odor control and leaves behind a fresh, clean scent. It also locks in liquid and odor with Fresh Step's ClumpLock Technology, making it easier to scoop, said Clorox. It also has a lower dust formula for cleaner surfaces and clearer air.
"Fresh Step with the power of Febreze was created to make both cats and their owners happy by making odors vanish," said Nick Meyer, director of marketing, pet products, at Clorox. "By partnering with Febreze, Fresh Step created a litter worth celebrating."
New Fresh Step with the power of Febreze is available in Odor Shield, Multi-Cat, Extreme and Lightweight Extreme litter and is available in grocery, pet specialty, mass merchandise and drug stores nationwide.
New Fresh Step with the power of Febreze provides long-lasting 10-day odor control and leaves behind a fresh, clean scent. It also locks in liquid and odor with Fresh Step's ClumpLock Technology, making it easier to scoop, said Clorox. It also has a lower dust formula for cleaner surfaces and clearer air.
"Fresh Step with the power of Febreze was created to make both cats and their owners happy by making odors vanish," said Nick Meyer, director of marketing, pet products, at Clorox. "By partnering with Febreze, Fresh Step created a litter worth celebrating."
New Fresh Step with the power of Febreze is available in Odor Shield, Multi-Cat, Extreme and Lightweight Extreme litter and is available in grocery, pet specialty, mass merchandise and drug stores nationwide.