Billed as an industry first, SC Johnson today became the first major consumer packaged goods company to disclose 100 percent of fragrance ingredients in the Glade Fresh Citrus Blossoms collection, down to the component level. All fragrance ingredients are listed on the products and on SC Johnson's WhatsInsideSCJohnson.com ingredient website, as previously reported in Happi.
"Making thoughtful ingredient choices has been an SC Johnson priority for decades," said Fisk Johnson, chairman and CEO of SC Johnson, "and key to this is continually challenging the status quo. By sharing the full ingredient list for this fragrance – all the way down to the component level – we're going beyond the norm of even so-called 'natural' products. And, we're also acknowledging the valuable role chemicals play. Everything from the water we drink to the air we breathe is made of chemicals, and fragrance is no different. This is just the latest step of our continuing journey to advocate for responsible and transparent chemistry."
According to the company, the new Glade Fresh Citrus Blossoms collection is carefully crafted from 100 percent disclosed fragrance components. All are nature-inspired, most are nature-identical and all pass SC Johnson's rigorous screening criteria.
Even the Environmental Working Group applauded SCJ's move.
“EWG congratulates SC Johnson for pledging to disclose all of the fragrance ingredients in their new Glade Fresh Citrus Blossoms collection," said EWG Deputy Director of Research Nneka Leiba. "Fragrance can be concocted from any number of the industry's 3000 stock chemical ingredients, the blend of which is almost always kept a secret. With more ingredient disclosure, consumers can make better, more informed decisions to choose the safest products for their health and their families. We encourage SC Johnson to expand this new policy to their entire cadre of products. EWG also urges other large corporations to follow suit. Consumers can visit EWG’s Guide to Healthy Cleaning to learn how their cleaning products rate and if there are safer alternatives.”