CHI and Zendaya, who is known for expressing herself through ever changing, bold and exciting looks, have teamed up to show and encourage women to be their authentic self – because being real is being beautiful. The ad campaign highlights six diverse styles, curated by CHI and Zendaya, which showcase the versatility and power hair lends to personal style and expression.
“Zendaya is undeniably a beauty icon. She is always having fun with her looks and uses beauty, along with fashion, to express a positive message about confidence and embracing individuality. CHI is thrilled to be partnered with her and together share the message with women to embrace who you are, because the real you is beautiful,” says Basim Shami, CEO of CHI and Farouk Systems, Inc.
“As someone in the lime-light, it’s important for me to show the ‘real Zendaya’ to my fans. The #REALisBEAUTIFUL campaign allows me to express myself and the styles I wear in my life while encouraging women to have fun and be confident with their look. I’m excited to show off the looks CHI and I created and share this beautiful message,” says Zendaya.
The Zendaya x CHI #REALisBEAUTIFUL campaign officially kicked off last night on social media and was celebrated with an exclusive event in New York City. The ad campaign looks will be launching in select magazines this spring accompanied by Zendaya’s must-have products to recreate her looks including the Escape Cordless Styling Iron, G2 Styling Iron, Touch 2 Touch Screen Dryer, Styling Line Extension Collection and Argan Oil Collection.
CHI products and tools are available through professional distributors, fine retailers and professional salons worldwide