03.01.16
EWG has commended Procter & Gamble for “taking a significant step today toward greater transparency about its ingredients by making public a list of more than 140 chemicals it does not use in any fragrances in its brands.”
P&G disclosed its full fragrance palette in 2012. Today, the CPG giant is publishing on its website its list of fragrance chemicals excluded from its products.
“This decision by Procter and Gamble is welcome news for its customers and could ripple across the entire industry. We understand that such changes do not happen easily or overnight in a company of P&G’s size. But it is clear that consumers are being heard. To its great credit, P&G is listening and taking positive action,” said EWG president Ken Cook. “I’m very encouraged and impressed by the P&G announcement and optimistic that before long fragrance ingredients will be fully transparent in the global market. The trend towards full transparency—in food, personal care, cleaning products and many other categories--is not just undeniable, it’s accelerating and irreversible.”
According to Cook, today’s announcement makes clear that “P&G is embracing these emerging consumer desires and preferences. The scale of the company and the enormous popularity of its many brands make P&G’s steps a global game-changer.”
He continued, “We commend P&G’s leadership today and feel confident that other companies will soon follow the example P&G has set.”
P&G disclosed its full fragrance palette in 2012. Today, the CPG giant is publishing on its website its list of fragrance chemicals excluded from its products.
“This decision by Procter and Gamble is welcome news for its customers and could ripple across the entire industry. We understand that such changes do not happen easily or overnight in a company of P&G’s size. But it is clear that consumers are being heard. To its great credit, P&G is listening and taking positive action,” said EWG president Ken Cook. “I’m very encouraged and impressed by the P&G announcement and optimistic that before long fragrance ingredients will be fully transparent in the global market. The trend towards full transparency—in food, personal care, cleaning products and many other categories--is not just undeniable, it’s accelerating and irreversible.”
According to Cook, today’s announcement makes clear that “P&G is embracing these emerging consumer desires and preferences. The scale of the company and the enormous popularity of its many brands make P&G’s steps a global game-changer.”
He continued, “We commend P&G’s leadership today and feel confident that other companies will soon follow the example P&G has set.”