03.02.16
Hourglass Cosmetics has partnered with photographer Mark Seliger to shoot a new ad campaign for its cult-favorite product, Ambient Lighting Powders. According to the company, while Seliger has shot almost every major personality, it is his first beauty campaign, “Create Your Perfect Light.”
The cosmetic powders are a hero product for Hourglass. They use Photoluminiscent Technology to recreate six different forms of the most flattering light sources, from Dim Light to Ethereal Light Instead of selecting by shade or skin tone, the consumer may choose the type of light they want to be surrounded in – it’s like having a personal lighting technician, all the time. In order to capture this, Seliger shot one model in six different lights, demonstrating the effect each powder has on the skin. Mark also directed and scored a short film for the brand.
The ads will run in fashion and beauty print and digital outlets this spring with a complementary social campaign, and Hourglass will host “Create Your Perfect Light” in-store events across the globe to tie to the campaign.
The cosmetic powders are a hero product for Hourglass. They use Photoluminiscent Technology to recreate six different forms of the most flattering light sources, from Dim Light to Ethereal Light Instead of selecting by shade or skin tone, the consumer may choose the type of light they want to be surrounded in – it’s like having a personal lighting technician, all the time. In order to capture this, Seliger shot one model in six different lights, demonstrating the effect each powder has on the skin. Mark also directed and scored a short film for the brand.
The ads will run in fashion and beauty print and digital outlets this spring with a complementary social campaign, and Hourglass will host “Create Your Perfect Light” in-store events across the globe to tie to the campaign.