03.04.16
Gwyneth Paltrow's goop has rolled out its first branded product line, goop by Juice Beauty, billed as high-performance age defying skin care line that merges luxury formulas with certified organic ingredients.
The collection has six products made with plant-based juices to rejuvenate skin. All are formulated with certified organic ingredients, according to the company, which has worked with Juice Beauty to develop the formulas.
"There's this myth that if it's not loaded with chemicals, it can't possibly work," said Paltrow. "Actually pure organic and natural formulas can work as well as, if not better than conventional products. We've created luxurious, clean, organic formulas that are proven effective – we hope they change the way women think about skin care."
A key ingredient touted by the brand is Meristem plant cells, which are sustainably sourced from poet's daffodil and sweet iris.
The line includes a facil oil, exfoliating instant facial with alpha and beta hydroxy acids, an essential-oil-infused cleanser, moisturizer and night and eye creams.
The line can be purchased online and at select retailers nationwide including CosBar, Forty Five Ten, Gee Beauty, Madison Hall, Selects Apothecary, Shen, Space 519, Turpan, Veer & Wander and White's Mercantile.
The collection has six products made with plant-based juices to rejuvenate skin. All are formulated with certified organic ingredients, according to the company, which has worked with Juice Beauty to develop the formulas.
"There's this myth that if it's not loaded with chemicals, it can't possibly work," said Paltrow. "Actually pure organic and natural formulas can work as well as, if not better than conventional products. We've created luxurious, clean, organic formulas that are proven effective – we hope they change the way women think about skin care."
A key ingredient touted by the brand is Meristem plant cells, which are sustainably sourced from poet's daffodil and sweet iris.
The line includes a facil oil, exfoliating instant facial with alpha and beta hydroxy acids, an essential-oil-infused cleanser, moisturizer and night and eye creams.
The line can be purchased online and at select retailers nationwide including CosBar, Forty Five Ten, Gee Beauty, Madison Hall, Selects Apothecary, Shen, Space 519, Turpan, Veer & Wander and White's Mercantile.