03.11.16
L’Oréal Paris and Image Metrics have have entered into a new phase of their partnership regarding the Makeup Genius app, which was launched in 2014.
Almost 20 million users worldwide have downloaded Makeup Genius to try on products and help make their choice before buying, according to L’Oréal Paris and Image Metrics, which have inked a new and exclusive partnership that will enable the development of new features and the addition of new products and functionality.
“Makeup Genius brings an obvious added value, a true utility to women giving them access to our large portfolio of products, trying them on, sharing them on their social networks and easily buying them. Entering this new era with Image Metrics will allow us to explore new possibilities and connect more than ever with consumers and offer them an easy, personalized and truly useful beauty e-routine,” noted Cyril Chapuy L’Oreal Paris global president.
“The combination of Image Metrics world class augmented reality technology and L’Oreal’s robust vision have brought a truly groundbreaking experience to consumers worldwide. We share a strategic perspective for what is possible and as we develop even more advanced augmented reality technology it will drive experiences that are increasingly immersive and stunningly real,” added Ron Ryder, CEO of Image Metrics.
Almost 20 million users worldwide have downloaded Makeup Genius to try on products and help make their choice before buying, according to L’Oréal Paris and Image Metrics, which have inked a new and exclusive partnership that will enable the development of new features and the addition of new products and functionality.
“Makeup Genius brings an obvious added value, a true utility to women giving them access to our large portfolio of products, trying them on, sharing them on their social networks and easily buying them. Entering this new era with Image Metrics will allow us to explore new possibilities and connect more than ever with consumers and offer them an easy, personalized and truly useful beauty e-routine,” noted Cyril Chapuy L’Oreal Paris global president.
“The combination of Image Metrics world class augmented reality technology and L’Oreal’s robust vision have brought a truly groundbreaking experience to consumers worldwide. We share a strategic perspective for what is possible and as we develop even more advanced augmented reality technology it will drive experiences that are increasingly immersive and stunningly real,” added Ron Ryder, CEO of Image Metrics.