04.04.16
Add Sun Products to the growing roster of companies that now have Amazon Dash Buttons. The firm’s all, Snuggle and Wisk brands have joined the fray, allowing Amazon Prime members to refill their supply of the laundry products with a single click.
“Ordering through Amazon Dash Button now makes shopping easier for our ‘all, Snuggle and Wisk laundry products by ensuring that consumers never run out of their favorite products. Plus, they’ll be delivered straight to the door,” said Ed Vlacich, president national brands and CMO, Sun Products. “We are excited to work with Amazon and leverage this great opportunity in the rapidly growing e-commerce channel. Together we are making everyday lives better for consumers.”
Growth of online shopping is increasing rapidly with reports indicating that laundry detergent was the fastest growing CPG e-commerce category in 2015, with sales up 85%, according to Sun Products, citing 1010data.
“Ordering through Amazon Dash Button now makes shopping easier for our ‘all, Snuggle and Wisk laundry products by ensuring that consumers never run out of their favorite products. Plus, they’ll be delivered straight to the door,” said Ed Vlacich, president national brands and CMO, Sun Products. “We are excited to work with Amazon and leverage this great opportunity in the rapidly growing e-commerce channel. Together we are making everyday lives better for consumers.”
Growth of online shopping is increasing rapidly with reports indicating that laundry detergent was the fastest growing CPG e-commerce category in 2015, with sales up 85%, according to Sun Products, citing 1010data.