04.04.16
InstaNatural, an online distributor of nature-inspired beauty and cosmetic products, added Ethelbert Williams as the chief marketing officer to aid in the e-commerce beauty brand’s continued rapid growth and expansion. The company, which launched in 2013, has grown by nearly 300 percent in the past year.
“I started InstaNatural just over two years ago, and have grown the organization substantially,” said Founder and Chairman of InstaNatural AJ Patel. “Ethelbert is the next great addition to our leadership team. With his extensive background in consumer packaged goods, he brings the ability and drive to elevate InstaNatural’s profile and continued growth.”
In his new role, Williams will champion global marketing, brand development and sales strategy for InstaNatural.
Prior to joining InstaNatural, Williams led go-to-market strategy and channel expansion for the facial cleansing category at Kimberly-Clark Corporation. He previously held brand leadership roles at Procter & Gamble, L’Oreal and Unilever. Williams is a graduate of Northwestern University’s Medill School of Journalism.
“I started InstaNatural just over two years ago, and have grown the organization substantially,” said Founder and Chairman of InstaNatural AJ Patel. “Ethelbert is the next great addition to our leadership team. With his extensive background in consumer packaged goods, he brings the ability and drive to elevate InstaNatural’s profile and continued growth.”
In his new role, Williams will champion global marketing, brand development and sales strategy for InstaNatural.
Prior to joining InstaNatural, Williams led go-to-market strategy and channel expansion for the facial cleansing category at Kimberly-Clark Corporation. He previously held brand leadership roles at Procter & Gamble, L’Oreal and Unilever. Williams is a graduate of Northwestern University’s Medill School of Journalism.