04.05.16
Every day, cleaning product manufacturers and their suppliers enhance health and quality of life through products and chemistries that are a part of better living for society at-large—and a new video from the American Cleaning Institute (ACI) has been created to show how ACI member companies’ products and chemistries connect with consumers and customers.
The video features comments from leading industry executives describing the positive contributions of the cleaning product supply chain.
“The consumer touches our products literally every single day,” said ACI board member Ed Vlacich, president, national brands and Canada and CMO, The Sun Products Corporation. “Whether it’s cleaning their laundry, cleaning their home, cleaning their families, cleaning themselves, we have a chance to really see our products in use in everyday life.”
ACI board member Joy Atkinson, president, body and home care, North America, Firmenich Inc., added, “When you clean that baby blanket, you put a wonderful fabric conditioner with a wonderful fragrance in it and it’s soft, and it feels great, and it’s clean. You might smell that again, and it takes you back to a very loving, caring moment that you had.”
The video is also available at www.cleaninginstitute.org/BetterLivingVideo.
The video features comments from leading industry executives describing the positive contributions of the cleaning product supply chain.
“The consumer touches our products literally every single day,” said ACI board member Ed Vlacich, president, national brands and Canada and CMO, The Sun Products Corporation. “Whether it’s cleaning their laundry, cleaning their home, cleaning their families, cleaning themselves, we have a chance to really see our products in use in everyday life.”
ACI board member Joy Atkinson, president, body and home care, North America, Firmenich Inc., added, “When you clean that baby blanket, you put a wonderful fabric conditioner with a wonderful fragrance in it and it’s soft, and it feels great, and it’s clean. You might smell that again, and it takes you back to a very loving, caring moment that you had.”
The video is also available at www.cleaninginstitute.org/BetterLivingVideo.