04.15.16
Online shopping destination Evine Live will premiere Sonya Dakar Beauty Bootcamp, an exclusive collection of anti-aging products from one of Beverly Hills’ best-known beauty experts. Launching May 6 and 7 on TV, online and mobile, the Sonya Dakar Beauty Bootcamp collection will join Evine Live’s other exclusive brands within its ever-expanding product assortment.
“We’re thrilled to welcome Sonya Dakar to the Evine Live family and can’t wait to share her more than three decades of skincare experience with our viewers,” said Bob Rosenblatt, Chairman and interim CEO at Evine Live. “Sonya has worked with some of the biggest names in Hollywood, including A-list actors and actresses, top models and award-winning musicians, and now for the first time, she’s accessible to every woman in America. That’s an experience that only Evine Live can deliver and the reason why this premiere is so special.”
Since 1971, Sonya Dakar has been a leader in the skincare industry, offering her cutting-edge skin care treatments to entertainment’s elite. Starting her business out of her home, word quickly spread throughout Hollywood that if you wanted great skin, you had to see Sonya. Her popularity quickly grew, and what started as a Hollywood secret soon flourished into an award-winning brand. Today, Sonya works with clients at her luxurious five-story clinic located in the heart of Beverly Hills. Her daughter, Mimi, who has learned the family business and now serves as creative director of the Sonya Dakar empire, will join her mother on Evine Live.
During the premiere, Sonya will offer seven “carefully curated” kits, each comprised of select Sonya Dakar Beauty Bootcamp products hand-picked by Sonya to work together as a system and target specific skin care concerns.
“We’re thrilled to welcome Sonya Dakar to the Evine Live family and can’t wait to share her more than three decades of skincare experience with our viewers,” said Bob Rosenblatt, Chairman and interim CEO at Evine Live. “Sonya has worked with some of the biggest names in Hollywood, including A-list actors and actresses, top models and award-winning musicians, and now for the first time, she’s accessible to every woman in America. That’s an experience that only Evine Live can deliver and the reason why this premiere is so special.”
Since 1971, Sonya Dakar has been a leader in the skincare industry, offering her cutting-edge skin care treatments to entertainment’s elite. Starting her business out of her home, word quickly spread throughout Hollywood that if you wanted great skin, you had to see Sonya. Her popularity quickly grew, and what started as a Hollywood secret soon flourished into an award-winning brand. Today, Sonya works with clients at her luxurious five-story clinic located in the heart of Beverly Hills. Her daughter, Mimi, who has learned the family business and now serves as creative director of the Sonya Dakar empire, will join her mother on Evine Live.
During the premiere, Sonya will offer seven “carefully curated” kits, each comprised of select Sonya Dakar Beauty Bootcamp products hand-picked by Sonya to work together as a system and target specific skin care concerns.