05.06.16
SoCozy, a hair care brand touted for providing salon-quality formulas for children, revealed the next stage of brand expansion. After a blockbuster launch year, SoCozy’s best-selling, multi-functional products will extend its reach to over 4,000 CVS stores nationwide, beginning this month.
The expansion will lead with a curated collection of existing products, including Cinch 3 in 1 Shampoo + Conditioner + Body Wash, Cinch Super Hydrating Conditioner and Cinch Detangler + Leave-In Conditioner, Boo! Lice Scaring Shampoo and Boo! Lice Scaring Spray, featuring natural ingredients to effectively keep lice at bay, and Behave Styling Cream,formulated to smooth hair.
In preparation for upcoming summer months, SoCozy will launch the Splash collection in May, which includes Swim 3 in 1 Shampoo + Conditioner + Wash and Swim Leave-In Treatment + Detangler. The Splash collection features effective formulas with natural ingredients that cleanse and repair to spare swimmers’ hair, tackling the harsh effects of pool chemicals, salt water and the sun. The line will launch on SoCozy.com on May 15.
Cozy Friedman, co-founder of SoCozy, tapped into her 20 years of experience as founder of the first children’s hair salons in New York City, Cozy’s Cuts for Kids, to develop the collection.
“The chain drug channel is a natural progression for the SoCozy brand. Our products are so successful because we develop the formulas based on feedback from Cozy’s salons. We answer a need in this market for customers seeking multi-tasking yet safe, effective products,” said Scott Gurfein, co-founder SoCozy.
The expansion will lead with a curated collection of existing products, including Cinch 3 in 1 Shampoo + Conditioner + Body Wash, Cinch Super Hydrating Conditioner and Cinch Detangler + Leave-In Conditioner, Boo! Lice Scaring Shampoo and Boo! Lice Scaring Spray, featuring natural ingredients to effectively keep lice at bay, and Behave Styling Cream,formulated to smooth hair.
In preparation for upcoming summer months, SoCozy will launch the Splash collection in May, which includes Swim 3 in 1 Shampoo + Conditioner + Wash and Swim Leave-In Treatment + Detangler. The Splash collection features effective formulas with natural ingredients that cleanse and repair to spare swimmers’ hair, tackling the harsh effects of pool chemicals, salt water and the sun. The line will launch on SoCozy.com on May 15.
Cozy Friedman, co-founder of SoCozy, tapped into her 20 years of experience as founder of the first children’s hair salons in New York City, Cozy’s Cuts for Kids, to develop the collection.
“The chain drug channel is a natural progression for the SoCozy brand. Our products are so successful because we develop the formulas based on feedback from Cozy’s salons. We answer a need in this market for customers seeking multi-tasking yet safe, effective products,” said Scott Gurfein, co-founder SoCozy.