05.17.16
The orange top is iconic as any and recognized by many. The Nutritive line from Kérastase Paris has adorned showers and vanities for almost 50 years and to this day remains a cult classic. In fact, one Nutritive Masquintense is sold every minute around the world, and one product from the full Nutritive regimen is sold every minute in the US alone!
After 15 years of research, Kerastase introduces a new line under the Nutritive family, Nutritive Magistral, as well as a new face of the brand, actress January Jones.
According to the company, Nutritive Magistral is an innovative new at-home regimen for nourishing extremely dry hair and scalp back to health. Combining advanced technology and a powerful new ingredient, this new system provides intense nourishment to the hair treating it from the inside out, delivering softness, shine and suppleness from within.
The brand tapped into the prodigious properties of a potent ingredient in order to properly treat the most fragile, dry hair – the Benzoin Tree, known for its ability to replenish lost nutrients from within and actually fill in areas in need of nourishment in order to prolong the tree’s lifespan.
Jones is a long-time, loyal user and advocate of the Kérastase brand. She regularly uses Masquintense and also treats her ends with the new Crème Magistral, said the company.
After 15 years of research, Kerastase introduces a new line under the Nutritive family, Nutritive Magistral, as well as a new face of the brand, actress January Jones.
According to the company, Nutritive Magistral is an innovative new at-home regimen for nourishing extremely dry hair and scalp back to health. Combining advanced technology and a powerful new ingredient, this new system provides intense nourishment to the hair treating it from the inside out, delivering softness, shine and suppleness from within.
The brand tapped into the prodigious properties of a potent ingredient in order to properly treat the most fragile, dry hair – the Benzoin Tree, known for its ability to replenish lost nutrients from within and actually fill in areas in need of nourishment in order to prolong the tree’s lifespan.
Jones is a long-time, loyal user and advocate of the Kérastase brand. She regularly uses Masquintense and also treats her ends with the new Crème Magistral, said the company.