05.24.16
The brand that created the frizz fighting category is back at it with a new innovation. The John Frieda Frizz Ease 10-Day Tamer Pre-Shower Treatment ($12.99) hits Target and Ulta this June. According to the company, this new technology lasts throughout 10 washes or five days and helps you to embrace your natural hair texture and own your curls, or rock a sleek straight style.
The Tamer uses an exclusive 3D Texture Transforming Technology, penetrating into the hair’s fiber and taming each strand from the inside out. The formula’s unique ingredients work at the surface, cuticle and core of hair.