06.30.16
Makeup artist Luis Casco is now the exclusive Mary Kay global beauty ambassador. In this new role with Mary Kay Inc., Casco will advise the cosmetics company and its independent sales force on topics including product development, color education, sales education and social influencer events.
"While we work with amazing celebrity makeup artists around the world, we're thrilled to expand our relationship with Luis Casco as he becomes the Mary Kay Global Beauty Ambassador," said Sheryl Adkins-Green, CMO for Mary Kay Inc. "Like Mary Kay, Luis is incredibly relatable, knowledgeable about global beauty and knows it's all about letting women's true beauty shine. We are dramatically expanding our beauty education and the customized content our 3.5 million independent beauty consultants share with their customers around the world.”
Originally trained as a fashion design student, Casco segued into makeup shortly afterward. A call from Mary Kay in 1996 sparked a two-decade-long relationship that has included appearances for the brand on The Daytime Emmy Awards, Mexico's Next Top Model, The Tyra Banks Show and The View. Most recently, Casco has been the Project Runway lead makeup artist. He has 42,500 Instagram followers, and his social media impressions include 1.4 million for his Project Runway participation alone. Celebrities he has worked with include Cameron Diaz, Charlize Theron, Miranda Kerr, Heidi Klum, Blanca Soto, Garcelle Beauvais, Tina Fey and more.
"While we work with amazing celebrity makeup artists around the world, we're thrilled to expand our relationship with Luis Casco as he becomes the Mary Kay Global Beauty Ambassador," said Sheryl Adkins-Green, CMO for Mary Kay Inc. "Like Mary Kay, Luis is incredibly relatable, knowledgeable about global beauty and knows it's all about letting women's true beauty shine. We are dramatically expanding our beauty education and the customized content our 3.5 million independent beauty consultants share with their customers around the world.”
Originally trained as a fashion design student, Casco segued into makeup shortly afterward. A call from Mary Kay in 1996 sparked a two-decade-long relationship that has included appearances for the brand on The Daytime Emmy Awards, Mexico's Next Top Model, The Tyra Banks Show and The View. Most recently, Casco has been the Project Runway lead makeup artist. He has 42,500 Instagram followers, and his social media impressions include 1.4 million for his Project Runway participation alone. Celebrities he has worked with include Cameron Diaz, Charlize Theron, Miranda Kerr, Heidi Klum, Blanca Soto, Garcelle Beauvais, Tina Fey and more.