08.05.16
Dust-Off introduces additional packaging for its line of screen cleaners and compressed gas dusters specifically targeted to the household cleaning and DIY product markets. According to the company, the fresh packaging was “thoughtfully designed” to appeal to a wider demographic outside of the electronics cleaning market. The new designs join Dust-Off’s expansive line of electronic screen cleaning products and computer compressed gas dusters.
“We feel that it’s important that we make our customers aware that Dust-Off, especially our compressed gas duster, isn’t just for your electronics anymore. There are over a 100 uses for our duster all around your home and office ranging from cleaning your keyboard, to cleaning your jewelry, to art projects,” said Jen Rappaport, director of marketing at Dust-Off. “We looked very carefully at who is buying cleaning and DIY products and what appeals the most to them, then partnered with an independent research company to test a number of design options. Based on feedback from our research, we created fresh and vibrant packaging that not only speaks to women, the main household buyer in these categories, but also stands out on store shelves in any department.”
The new eye-catching blue and green packaging is now being offered on a variety of Dust-Off duster and screen care products. These new products will provide retailers with more merchandising options for both hanging and shelf placement. There is also a new POP displays available.
“We not only want to appeal to consumers at a retail level, but we also want them to see us as a resource for all their cleaning, organizational and DYI needs,” added Rappaport. “In conjunction with our packaging launch, we’re also rolling out a new digital marketing strategy. Now when consumers visit Dust-Off.com, our Facebook page and recently debuted Pinterest page, they will not only receive the electronics cleaning know-how they come to expect from Dust-Off, but they’ll also learn how to use our products for their cleaning, crafting and DIY needs.”
“We feel that it’s important that we make our customers aware that Dust-Off, especially our compressed gas duster, isn’t just for your electronics anymore. There are over a 100 uses for our duster all around your home and office ranging from cleaning your keyboard, to cleaning your jewelry, to art projects,” said Jen Rappaport, director of marketing at Dust-Off. “We looked very carefully at who is buying cleaning and DIY products and what appeals the most to them, then partnered with an independent research company to test a number of design options. Based on feedback from our research, we created fresh and vibrant packaging that not only speaks to women, the main household buyer in these categories, but also stands out on store shelves in any department.”
The new eye-catching blue and green packaging is now being offered on a variety of Dust-Off duster and screen care products. These new products will provide retailers with more merchandising options for both hanging and shelf placement. There is also a new POP displays available.
“We not only want to appeal to consumers at a retail level, but we also want them to see us as a resource for all their cleaning, organizational and DYI needs,” added Rappaport. “In conjunction with our packaging launch, we’re also rolling out a new digital marketing strategy. Now when consumers visit Dust-Off.com, our Facebook page and recently debuted Pinterest page, they will not only receive the electronics cleaning know-how they come to expect from Dust-Off, but they’ll also learn how to use our products for their cleaning, crafting and DIY needs.”