08.17.16
Take a fascinating journey through the world of vanilla with the newly launched website vanilla.symrise.com. According to Symrise, it answers a multitude of questions related to vanilla, Madagascar and the connection of Symrise to both.
“Our vanilla site explores and describes our unique sustainable sourcing model in Madagascar, as well as introducing the people who hold the keys to unlocking vanilla’s magic and creating delicious tasting solutions for our customers. Our new website hopefully contains everything you’ve ever wanted to know about natural vanilla and Symrise”, says Reinhard Muehe, project leader in the creation of the hub. “We invite everyone to dive into the three pillars of our vanilla site: “a sustainable source”, “creativity & innovation” and “a global favorite”.
Short videos introduce the people at Symrise who work with this most precious spice. They create and innovate and work with the vanilla flavors and scents used in products loved by consumers everywhere. Visitors to the website also learn that as well as sourcing its beans directly from farmers who grow vanilla, Symrise also established a fermentation and extraction plant in the heart of Madagascar.
“Our vanilla site explores and describes our unique sustainable sourcing model in Madagascar, as well as introducing the people who hold the keys to unlocking vanilla’s magic and creating delicious tasting solutions for our customers. Our new website hopefully contains everything you’ve ever wanted to know about natural vanilla and Symrise”, says Reinhard Muehe, project leader in the creation of the hub. “We invite everyone to dive into the three pillars of our vanilla site: “a sustainable source”, “creativity & innovation” and “a global favorite”.
Short videos introduce the people at Symrise who work with this most precious spice. They create and innovate and work with the vanilla flavors and scents used in products loved by consumers everywhere. Visitors to the website also learn that as well as sourcing its beans directly from farmers who grow vanilla, Symrise also established a fermentation and extraction plant in the heart of Madagascar.