08.23.16
Denver Broncos linebacker Von Miller has been named the face of Old Spice’s 2016 NFL campaign featuring the brand’s Hardest Working Collection. P&G's Old Spice is the “Official Deodorant and Body Wash” of the NFL.
Entering his sixth season, Miller is coming off another dominant year which culminated in being named Most Valuable Player in Denver’s Super Bowl 50 victory over the Carolina Panthers. Miller, a four-time Pro Bowl selection, recently signed the richest defensive player contract in NFL history. Off the field, Miller finds the time to successfully raise chickens, devour the latest scientific and natural curiosities, plus display amazing dance moves on television and in the backfield, all while marching to his own fashion and style beat.
“We’re excited to welcome Von, one of the NFL’s top-performing players and unique personalities, to the Old Spice family,” said Janine Miletic, Old Spice brand director at Procter & Gamble. “Von’s engaging, humorous demeanor and hardworking on-field performance align perfectly with our ridiculously masculine brand and the performance of our Hardest Working Collection combining our most popular scents with our most powerful sweat and odor protection and deep cleansing body washes.”
Entering his sixth season, Miller is coming off another dominant year which culminated in being named Most Valuable Player in Denver’s Super Bowl 50 victory over the Carolina Panthers. Miller, a four-time Pro Bowl selection, recently signed the richest defensive player contract in NFL history. Off the field, Miller finds the time to successfully raise chickens, devour the latest scientific and natural curiosities, plus display amazing dance moves on television and in the backfield, all while marching to his own fashion and style beat.
“We’re excited to welcome Von, one of the NFL’s top-performing players and unique personalities, to the Old Spice family,” said Janine Miletic, Old Spice brand director at Procter & Gamble. “Von’s engaging, humorous demeanor and hardworking on-field performance align perfectly with our ridiculously masculine brand and the performance of our Hardest Working Collection combining our most popular scents with our most powerful sweat and odor protection and deep cleansing body washes.”