08.26.16
Seventh Generation is rolling out Free & Clear Laundry Detergent Packs. The new EPA Safer Choice Certified laundry packs are a USDA Certified Bio-based product at 94% and are free of optical brighteners, dyes and VOCs.
"Rather than spend money adjusting our packaging or advertising about the importance of locking up a product, Seventh Generation focused our time and resources to address the issue of safety head on by developing a new laundry pack that meets the EPA Safer Choice Standard," said John Replogle, CEO of Seventh Generation. "We remain committed to creating products that are both safe and effective and take pride in offering consumers new choices that align with our mission to nurture healthy homes."
The packs are formulated to dissolve in all temperatures, safe for use in HE machines and feature quadruple-enzyme power to remove stains, according to the brand.
The packs will be available in two SKUs, one of which ( Citrus & Cedar Scent) is available exclusively as part of Target's Made to Matter program.
"Rather than spend money adjusting our packaging or advertising about the importance of locking up a product, Seventh Generation focused our time and resources to address the issue of safety head on by developing a new laundry pack that meets the EPA Safer Choice Standard," said John Replogle, CEO of Seventh Generation. "We remain committed to creating products that are both safe and effective and take pride in offering consumers new choices that align with our mission to nurture healthy homes."
The packs are formulated to dissolve in all temperatures, safe for use in HE machines and feature quadruple-enzyme power to remove stains, according to the brand.
The packs will be available in two SKUs, one of which ( Citrus & Cedar Scent) is available exclusively as part of Target's Made to Matter program.