08.30.16
Starting Sept. 1, acne treatment line Proactiv will be available at select Ulta Beauty tores and nationwide online at ulta.com. Since its launch, Proactiv has been sold mainly through direct to consumer TV pitches, online and at self-serve kiosks.
The new accord makes Ulta the exclusive beauty retailer of the line at the time of the launch, according to the companies.
"We at Proactiv are truly excited for this partnership with Ulta Beauty. As the No. 1 acne brand in America, we are thrilled our next wave of expansion will bring our proven acne skincare solutions into the hands of Ulta Beauty guests, giving even more individuals the opportunity to have the clear, healthy-looking skin they deserve," stated Kimber L. Maderazzo, EVP of global brand and product marketing at The Proactiv Company.
Ulta Beauty stores will carry a range of Proactiv products which will include individual items as well as kits and additional products through ulta.com. Ulta will also carry X Out, another Proactiv brand, on Ulta.com.
"This announcement marks the first time Proactiv will be available at a national beauty retailer and it is yet another exciting first for Ulta Beauty," said Tara Simon, senior vice president of prestige merchandising at Ulta Beauty. “Offering proactiv at Ulta Beauty is a huge win for us and more importantly our guests who have been requesting the brand for years."
The new accord makes Ulta the exclusive beauty retailer of the line at the time of the launch, according to the companies.
"We at Proactiv are truly excited for this partnership with Ulta Beauty. As the No. 1 acne brand in America, we are thrilled our next wave of expansion will bring our proven acne skincare solutions into the hands of Ulta Beauty guests, giving even more individuals the opportunity to have the clear, healthy-looking skin they deserve," stated Kimber L. Maderazzo, EVP of global brand and product marketing at The Proactiv Company.
Ulta Beauty stores will carry a range of Proactiv products which will include individual items as well as kits and additional products through ulta.com. Ulta will also carry X Out, another Proactiv brand, on Ulta.com.
"This announcement marks the first time Proactiv will be available at a national beauty retailer and it is yet another exciting first for Ulta Beauty," said Tara Simon, senior vice president of prestige merchandising at Ulta Beauty. “Offering proactiv at Ulta Beauty is a huge win for us and more importantly our guests who have been requesting the brand for years."