09.01.16
According to a study of the consumer packaged goods (CPG) market conducted by 1010data, Inc., CPG online sales grew 42% percent across key categories in the first half of 2016, and if present trends continue, 1010data estimates that online sales in the US will surpass $10 billion for these categories for the first time in history.
According to 1010data, health supplements and pet care categories are the largest in terms of overall revenue. The health supplements category has already surpassed $1 billion in online sales, and pet care is over $700 million.
And while smaller at approximately $40 million, laundry and dish is the fastest growing category overall, according to the New York based company.
In addition, across the entire CPG sector, online upstarts are staking their claim. In the online hair-loss shampoo market, Pura D’or owns a 17% market share, beating out household names like Rogaine, Nioxin, and Kirkland, according to 1010data.
“Our data shows that online challengers are making a big impression in their market segments because e-commerce helps them achieve massive growth without the high up-front costs that traditional CPG companies must incur in marketing, distribution and product visibility at brick-and-mortar stores,” commented Natalie Seidman, SVP of Data Insights at 1010data.
According to 1010data, health supplements and pet care categories are the largest in terms of overall revenue. The health supplements category has already surpassed $1 billion in online sales, and pet care is over $700 million.
And while smaller at approximately $40 million, laundry and dish is the fastest growing category overall, according to the New York based company.
In addition, across the entire CPG sector, online upstarts are staking their claim. In the online hair-loss shampoo market, Pura D’or owns a 17% market share, beating out household names like Rogaine, Nioxin, and Kirkland, according to 1010data.
“Our data shows that online challengers are making a big impression in their market segments because e-commerce helps them achieve massive growth without the high up-front costs that traditional CPG companies must incur in marketing, distribution and product visibility at brick-and-mortar stores,” commented Natalie Seidman, SVP of Data Insights at 1010data.