09.08.16
Procter & Gamble is has launched an open casting call to find the Mr. Clean.
The brand has enlisted actor Kellan Lutz to find the next #TheNextMrClean, who will win $20,000, a large supply of Magic Erasers and an all-expenses paid trip to New York City, where he or she will be featured in a 2017 limited edition Mr. Clean calendar.
Lutz reportedly “auditioned” for the role too; you can check out his audition tape in this video below.
“Mr. Clean has been flexing his muscles against millions of household messes since 1959, tackling dirt, grease and grime. And, he just appeared in his all-new jingle TV spot that debuted in July,” said Kevin Wenzel, associate brand director, NA Surface Care, P&G. “As you can imagine, Mr. Clean is in need of some serious R&R, so he’s launching an open casting call to find someone who can be just as clean, fearless, helpful and tough on dirt. So we’re reaching out to the public to help us fill Mr. Clean’s white shoes.”
The brand has enlisted actor Kellan Lutz to find the next #TheNextMrClean, who will win $20,000, a large supply of Magic Erasers and an all-expenses paid trip to New York City, where he or she will be featured in a 2017 limited edition Mr. Clean calendar.
Lutz reportedly “auditioned” for the role too; you can check out his audition tape in this video below.
“Mr. Clean has been flexing his muscles against millions of household messes since 1959, tackling dirt, grease and grime. And, he just appeared in his all-new jingle TV spot that debuted in July,” said Kevin Wenzel, associate brand director, NA Surface Care, P&G. “As you can imagine, Mr. Clean is in need of some serious R&R, so he’s launching an open casting call to find someone who can be just as clean, fearless, helpful and tough on dirt. So we’re reaching out to the public to help us fill Mr. Clean’s white shoes.”