09.09.16
CPL Aromas appointed Yousef Yasmineh as the companies new general manager for CPL Aromas Dubai. He joins the company from Givaudan where he held the position of area sales manager for the Middle East & North African market and was responsible for a sales team covering 20 countries with specific responsibility for home and personal care products.
He has expert knowledge of CPL Dubai’s key markets within the MENA region and beyond having developed high level contacts with a diverse range of clients throughout these territories. Yasmineh joins CPL Aromas some ten years after the company began operating from Dubai where the division has an established presence boasting a full service operation employing 75 staff with a highly skilled team of Creative Perfumers, Evaluators and Sales & Marketing staff. Located in the Jebel Ali Free Zone, CPL’s Dubai facility operates a fully automated manufacturing set-up ensuring reduced lead times compared to industry competitors.
As a native Arabic speaker Yousef joins the company with more than ten years of commercial experience in the MENA region and will be responsible for all departments within the sales division of CPL Dubai including Perfumery, Evaluation, Product Performance plus the Sales & Marketing functions.
He has expert knowledge of CPL Dubai’s key markets within the MENA region and beyond having developed high level contacts with a diverse range of clients throughout these territories. Yasmineh joins CPL Aromas some ten years after the company began operating from Dubai where the division has an established presence boasting a full service operation employing 75 staff with a highly skilled team of Creative Perfumers, Evaluators and Sales & Marketing staff. Located in the Jebel Ali Free Zone, CPL’s Dubai facility operates a fully automated manufacturing set-up ensuring reduced lead times compared to industry competitors.
As a native Arabic speaker Yousef joins the company with more than ten years of commercial experience in the MENA region and will be responsible for all departments within the sales division of CPL Dubai including Perfumery, Evaluation, Product Performance plus the Sales & Marketing functions.