10.14.16
Multiplatform video e-commerce company Evine Live Inc. will premiere Jane Iredale – the Skin Care Makeup on Oct. 14 at 8am and 7pm. Known for its mineral components, the collection aims to nourish and protect the skin while helping women look their best. During the premiere, Evine will feature a number of exclusive configurations, including best-selling foundations and color products. The website is www.evine.com/jane.
“Evine is the perfect fit for us as we continue to work at increasing brand awareness in a saturated marketplace,” said Jane Iredale, president and founder of Iredale Mineral Cosmetics, Ltd. “Not only does Evine offer us a new demographic from the one we’re used to, they create a platform for us to share our brand story and communicate in a way that no other medium allows for. It’s a chance to educate consumers on what makes us different and how our products fit into their lives and we are excited to share that experience with the Evine viewer.”
“Evine is the perfect fit for us as we continue to work at increasing brand awareness in a saturated marketplace,” said Jane Iredale, president and founder of Iredale Mineral Cosmetics, Ltd. “Not only does Evine offer us a new demographic from the one we’re used to, they create a platform for us to share our brand story and communicate in a way that no other medium allows for. It’s a chance to educate consumers on what makes us different and how our products fit into their lives and we are excited to share that experience with the Evine viewer.”