11.21.16
Pacifica Beauty LLC has received a minority investment from equity fund Alliance Consumer Growth (ACG). The deal will enable Pacifica to fuel continued product innovation and distribution expansion.
Founded in 1997 by wife and husband team Brook Harvey-Taylor and Billy Taylor, Pacifica’s product portfolio spans several beauty sub-categories including skin care, cosmetics, bath and body, fragrance, hair care, and nail care products. One of the original “indie brands,” Pacifica’s devout fan following stems from a longstanding, genuine commitment to delivering a powerful beauty experience without compromising product quality, wellness, and sustainability. Today, its products are sold in leading retailers including Ulta, Target, Whole Foods Market, Sprouts and others. As an innovative, vegan, cruelty-free and award-winning brand, Pacifica is at the forefront of the ‘better-for-you’ beauty revolution.
“ACG and Pacifica are a perfect match. We both have been innovative in our respective industries and have worked on the fringes of mainstream. What ACG saw in Pacifica was not a hero sku, but a true lasting brand,” said Brook Harvey-Taylor, co-founder of Pacifica. “While ACG’s portfolio is impressive, it’s their super optimistic spirit and love of great products that made us want to partner.” Billy emphasizes, “We weren’t just looking for money, we wanted a shared vision for the future. They’re big picture people and we’re a brand with big plans.”
“Brook and Billy and the Pacifica team have built a truly impressive brand,” added Julian Steinberg, Managing Partner of ACG. “ACG couldn’t be prouder to partner with Pacifica to help fuel the next stage of their growth story.”
ACG has partnered Babyganics (subsequently acquired by SC Johnson), Tata Harper Skincare and Nudestix in personal care and beauty as well as with Shake Shack (subsequently completed an IPO) and EVOL Foods (subsequently acquired by Boulder Brands) in the food category.
Founded in 1997 by wife and husband team Brook Harvey-Taylor and Billy Taylor, Pacifica’s product portfolio spans several beauty sub-categories including skin care, cosmetics, bath and body, fragrance, hair care, and nail care products. One of the original “indie brands,” Pacifica’s devout fan following stems from a longstanding, genuine commitment to delivering a powerful beauty experience without compromising product quality, wellness, and sustainability. Today, its products are sold in leading retailers including Ulta, Target, Whole Foods Market, Sprouts and others. As an innovative, vegan, cruelty-free and award-winning brand, Pacifica is at the forefront of the ‘better-for-you’ beauty revolution.
“ACG and Pacifica are a perfect match. We both have been innovative in our respective industries and have worked on the fringes of mainstream. What ACG saw in Pacifica was not a hero sku, but a true lasting brand,” said Brook Harvey-Taylor, co-founder of Pacifica. “While ACG’s portfolio is impressive, it’s their super optimistic spirit and love of great products that made us want to partner.” Billy emphasizes, “We weren’t just looking for money, we wanted a shared vision for the future. They’re big picture people and we’re a brand with big plans.”
“Brook and Billy and the Pacifica team have built a truly impressive brand,” added Julian Steinberg, Managing Partner of ACG. “ACG couldn’t be prouder to partner with Pacifica to help fuel the next stage of their growth story.”
ACG has partnered Babyganics (subsequently acquired by SC Johnson), Tata Harper Skincare and Nudestix in personal care and beauty as well as with Shake Shack (subsequently completed an IPO) and EVOL Foods (subsequently acquired by Boulder Brands) in the food category.