11.29.16
In its latest commitment to celebrate just how makeup can make women feel, global beauty brand No7 is launching a new campaign featuring award winning author and celebrated feminist speaker, Chimamanda Ngozi Adichie. The campaign is the first chapter in establishing No7’s new global brand platform, Ready.
Walgreens Boots Alliance Vice President, Skincare, Global Brands Kristof Neirynck says, “At No7 we believe that when women know their makeup is just right they feel great, they feel ready to show up in the world in the way they want. Chimamanda was the perfect choice for us, as not only is she an inspirational woman, we share the same philosophy about beauty."
The No7 Match Made Service has been specially designed to help women find the right foundation and color cosmetics for them. With a palette of 17 skin-true shades developed from scientific measurement of the exact skin color of over 2,000 women, not only can women find their optimum foundation shade in a range of finishes, they can also choose from a range of perfectly matched lipstick, blush and concealer.
The campaign launch includes a 30 second video featuring Chimamanda that will be promoted on YouTube as well as across @No7USA social channels and on mobile devices, surrounding No7 retail locations (Walgreens, Target and Ulta, 15 miles within each store), along with digital advertising across the above retailer web sites.
Walgreens Boots Alliance Vice President, Skincare, Global Brands Kristof Neirynck says, “At No7 we believe that when women know their makeup is just right they feel great, they feel ready to show up in the world in the way they want. Chimamanda was the perfect choice for us, as not only is she an inspirational woman, we share the same philosophy about beauty."
The No7 Match Made Service has been specially designed to help women find the right foundation and color cosmetics for them. With a palette of 17 skin-true shades developed from scientific measurement of the exact skin color of over 2,000 women, not only can women find their optimum foundation shade in a range of finishes, they can also choose from a range of perfectly matched lipstick, blush and concealer.
The campaign launch includes a 30 second video featuring Chimamanda that will be promoted on YouTube as well as across @No7USA social channels and on mobile devices, surrounding No7 retail locations (Walgreens, Target and Ulta, 15 miles within each store), along with digital advertising across the above retailer web sites.