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Digital Ad Spend Rises in 2016

December 22, 2016

Retail industry is the big spender

It's no surprise that spending in video, social and mobile advertising is expanding across all sectors, but what sectors are leading the way? According to a study by eMarketer, retail held the top spot in 2016, with a 21.9% share. That's ahead of automotive, 12.7%; financial services, 12.2% and telecom, 11.10%.

CPG and consumer products are fifth, with an 8.7% share of the US digital ad spend for 2016, just ahead of travel at 8.3%. 
 
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