Onomie is a direct-to-consumer brand with scientific roots. Onomie is a derivative of "onomy;" which denotes a specific area of knowledge or the laws governing it. Company founders say smart is beautiful—a creedo that is part of every product in the range. One of the company's taglines is: "intelligence will always be beautiful."
The Onomie lineup includes Bright Concealing Elixir ($30), A.C.E. Illuminating Eye Treatment ($40), Powerful Priming Serum ($50), Eye Essentials Duo ($65) and Complete Complexion Trio ($110).