According to P&G, Duo's patented multi-layer cleansing technology delivers 2 times better clean vs. the basic body wash + shower puff. Its scrubby side exfoliates better than a body wash and shower puff. Duo also contains 3-4 times more fragrarance ingredients than existing P&G bar soaps and body washes.
Finally, Duo's core is made of a flexible cleanser, allowing it to glide and contour to your body's every groove for "a closer clean," according to P&G.
Why would anyone need all this technology just to wash up? P&G studies show 34% males and 44% females in the US use multiple cleansing products to achieve their desired shower experience. These "dual-users" often start with a bar of soap and finish with a body wash, or vice-versa, to avoid the trade-off of using just one form.
Maybe, but it sounds like P&G is trying to get consumers to trade up to a higher priced version of soap, water and a little elbow grease.