Breaking News

Coty Invests In Younique

January 10, 2017

Will buy over half of direct sales beauty business.

In efforts to bulk up its color cosmetics portfolio, Coty Inc. has entered into a partnership with the founders of Younique, a leading online peer-to-peer social selling platform in beauty. Under the proposed agreement, Coty intends to acquire 60% of Younique while the founders will own the remaining 40%. Younique’s founder and current CEO Derek Maxfield, and Chief Visionary Officer Melanie Huscroft, will continue to lead the business in the new partnership.
Younique was started in 2012 in the US by siblings Derek Maxfield and Huscroft, with a mission to “uplift, empower and validate” women across the globe. Younique’s innovative makeup and skin care products are sold through its disruptive peer-to-peer e-commerce system. It has approximately 200,000 active presenters and over 4.1 million consumers in 10 countries, including the US, U.K., Canada, Australia, New Zealand, Germany, Mexico, France, Spain and Hong Kong. Younique expects to generate approximately $400 million in net revenues in 2016.
The transaction is expected to close during Coty’s 2017 fiscal third quarter.